Brand guidelines

Welcome to the High Noon Spice brand guidelines. Here you will find brand colors, logo orientations, typefaces and everything you need to know about the brand.

 

 

PRIMARY LOGO

The High Noon logo is comprised of a flame icon and script wordmark. In it's horizontal orientation, use it as a one-color logo on a white background or a three-color logo on a red background.

 

PRIMARY LOGO — One Color

PRIMARY LOGO — One Color

PRIMARY LOGO — Three Color

PRIMARY LOGO — Three Color

 

 

 LOGO COLORS

YELLOW   WEB COLORS: #fed257  C: 0 M: 17 Y: 77 K:0

YELLOW

WEB COLORS: #fed257

C: 0 M: 17 Y: 77 K:0

RED   WEB COLORS: #f04323  C: 0 M: 89 Y: 100 K:0

RED

WEB COLORS: #f04323

C: 0 M: 89 Y: 100 K:0

 

 

INCORRECT LOGO usage

The integrity of the High Noon brand should always be maintained. Do not stretch, elongate or alter the logo in any way.  Below are some examples of INCORRECT logo usage.

Do NOT Stretch

Do NOT Stretch

Do NOT Stretch

Do NOT Stretch

Do NOT Add Dropshadow

Do NOT Add Dropshadow

Do NOT Replace Colors

Do NOT Replace Colors

 

 

TYPOGRAPHY

The High Noon brand uses two primary fonts:
For large headers—Bebas Neue Bold. For paragraphs—Montserrat.

 

 

illustrations

The imagery for packaging is comprised of minimalistic illustrations of the peppers using bright eye-catching colors. When paired with vibrant background colors and bold typography, it creates a modern, playful line of packaging.

Scotch Bonnet Illustration

Scotch Bonnet Illustration

Caribbean Red  Illustration

Caribbean Red  Illustration